House of Hoops Hits Harlem, Takes No Prisoners

Recapping the opening of Nike and Foot Locker's giant NBA outpost Uptown.
The Apollo has officially met its match. House of Hoops, the proud new lovechild of Nike and Foot Locker, hit 125th Street with a bang last week. The 4,000 square foot showstopper is a retail experience devoted to bringing the energy of the NBA back to New York. The takeover begins in Harlem.





























